Branding
A coffee importer asked for help to create a modern and vibrant brand for a high quality Indonesian coffee, that could communicate the essence of the country. The make should be also popular and franchisable.
Batik is an Indonesian word, and refers to a dyeing technique used on textile, made either by drawing dots and lines. The art of batik is an ancient tradition in Indonesia. Skilled batik artisans take great care and patience in producing beautiful handmade batik fabric, as well as coffee producers to create the best blends and flavors. The colors of batik are especially vibrant and made from natural ingredients, and it absorbs influence from Javanese, Arab, Chinese and Dutch cultures.
The batik art inspired us to create the brand name, as well as the exclusive pattern, full of vibrant colors, making the brand popular and tradition at the same time. The pattern was created based on the careful and detailed way of batik art and coffee production. The variety of colors and patterns was the basis to create different product categories, turning it easy to apply the visual identity to the future franchises.
A coffee importer asked for help to create a modern and vibrant brand for a high quality Indonesian coffee, that could communicate the essence of the country. The make should be also popular and franchisable.
Batik is an Indonesian word, and refers to a dyeing technique used on textile, made either by drawing dots and lines. The art of batik is an ancient tradition in Indonesia. Skilled batik artisans take great care and patience in producing beautiful handmade batik fabric, as well as coffee producers to create the best blends and flavors. The colors of batik are especially vibrant and made from natural ingredients, and it absorbs influence from Javanese, Arab, Chinese and Dutch cultures.
The batik art inspired us to create the brand name, as well as the exclusive pattern, full of vibrant colors, making the brand popular and tradition at the same time. The pattern was created based on the careful and detailed way of batik art and coffee production. The variety of colors and patterns was the basis to create different product categories, turning it easy to apply the visual identity to the future franchises.